Design as often misinterpreted isn’t just about using pretty colors and fancy text. It serves a purpose much bigger than that. Creating a brand’s one of a kind identity, making its presence functional enough to reach the potential clients and delivering the desired results are supposedly the crucial aspects of design. It’s a thoughtful process of choosing the right colors, using the right elements, appropriate words, knowing where to put a full stop and where to leave a space to breathe- and all of these to serve an ultimate purpose.
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