Marketing is essential to any business and is generally referred to as the most important aspect of any business strategy. Large companies spend millions of dollars to hire reputed agencies to handle the marketing of their business whereas smaller companies rely on more creative and cost efficient methods.

In the extremely competitive world of today, social media and email marketing are the new 'in' things and definitely here to stay. In a nutshell, it means using digital such as blogs, community sites, video sharing sites, emails etc. to market a product or a business.